For today’s traveler, Wi-Fi is no longer a luxury. – It is an expectation.
Guests want to connect their phones, laptops, tablets and streaming devices as soon as they arrive at a hotel, lodge or guesthouse. When the connection is slow, complicated or unreliable, it can immediately affect their perception of the establishment.
But there is another opportunity hiding behind guest connectivity.
Your Wi-Fi can become part of your customer experience and marketing strategy.
Instead of simply giving guests an internet connection, businesses can create a branded digital touch-point every time someone connects.
The first digital interaction with your guest
Think about the guest journey.
They arrive. > They check in. > They enter their room. > They connect to Wi-Fi.
That Wi-Fi login can become another opportunity for the business to communicate with the guest. A branded authentication portal can introduce the hotel, provide useful information, highlight facilities and communicate promotions.
Instead of:
“Connect to Wi-Fi.”
The experience becomes:
“Welcome to our hotel. Here’s your connection, here’s what’s available and here’s how we can make your stay better.”
Turn connectivity into engagement
Hotels have numerous opportunities to use their Wi-Fi experience.
For example:
- Promote the restaurant.
- Advertise spa treatments.
- Promote room upgrades.
- Highlight local attractions.
- Communicate breakfast times.
- Promote events.
- Encourage direct bookings.
- Showcase special offers.
- Provide important guest information.
The Guest Wi-Fi becomes another communication channel, building trust.