• How many people are connecting?
• When are they connecting?
• Which locations are most active?
• If your promotions are being viewed?
• How many times a customers visits your venue?
• Whether your customer consents to their data being used for marketing purposes?

Then you just offering Wi-Fi blindly, using a software based authentication tool you can better understand your customers and engage with them in a meaningful way. Would these insights not help you make better decisions.

With an appropriate consent-based approach, restaurants, hotels, coffee shops and B&Bs can use Wi-Fi authentication to understand more about connectivity and engagement.

The objective should be simple:

Easy access. Secure connectivity. Better engagement.

Final thoughts

Your guests are already using your Wi-Fi.

The question is whether your business is simply providing connectivity or using that interaction to create a better customer experience.

Don’t let your Wi-Fi be an invisible utility. Turn it into an engagement opportunity.

The post What should your customer Wi-Fi tell You? appeared first on Mi-WiFi.

Guests want to connect their phones, laptops, tablets and streaming devices as soon as they arrive at a hotel, lodge or guesthouse. When the connection is slow, complicated or unreliable, it can immediately affect their perception of the establishment.

But there is another opportunity hiding behind guest connectivity.

Your Wi-Fi can become part of your customer experience and marketing strategy.

Instead of simply giving guests an internet connection, businesses can create a branded digital touch-point every time someone connects.

The first digital interaction with your guest

Think about the guest journey.

They arrive. > They check in. > They enter their room. > They connect to Wi-Fi.

That Wi-Fi login can become another opportunity for the business to communicate with the guest. A branded authentication portal can introduce the hotel, provide useful information, highlight facilities and communicate promotions.

Instead of:

“Connect to Wi-Fi.”

The experience becomes:

“Welcome to our hotel. Here’s your connection, here’s what’s available and here’s how we can make your stay better.”

Turn connectivity into engagement

Hotels have numerous opportunities to use their Wi-Fi experience.

For example:

• Promote the restaurant.
• Advertise spa treatments.
• Promote room upgrades.
• Highlight local attractions.
• Communicate breakfast times.
• Promote events.
• Encourage direct bookings.
• Showcase special offers.
• Provide important guest information.

The Guest Wi-Fi becomes another communication channel, building trust.

The post Your Hotel Wi-Fi Is More Than Internet: Turning Guest Connectivity Into Customer Engagement appeared first on Mi-WiFi.